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February 1, 2010

What they need to know...

In just about every area where you have to convey your thoughts in print it is wiser to restrict yourself to what they need to know.

Whether it is a CV, a quote, an end of engagement report or a marketing handout.

Every time there is an urge to add a little more detail or explain every nuance , and every time it has the exact opposite effect.

Instead of providing a more complete picture it clouds the issue. Instead of showing clarity it actually reduces the likelihood that you will get your point across.

I have always found that placing yourself in their position, and then writing it to make sure they had the information they needed to have or whatever decision you are helping them to work through.

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