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January 21, 2010

Retiring on Trust

I was poking around the internet on consultants sites recently, as I often do, and I came across Alan Weiss' site Summit Consulting.

Alan appears to have a brilliant retirement plan set up there. (Yes, I doubt he'll retire also)

He is licensing the IP he has built up over the years to consultants around the world in perpetuity. And doing so for a hefty fee also. (At first blush)

Here we see Alan giving us all a lesson in how multiple relationships built on trust can give you a lever large enough to move the world.

Even when Alan stops circling the world his books and articles will continue to be referred from one consultant to another for many years to come. His brand is one that does what it says on the tin, with a track record of consultant millionaires who have passed through his mentoring programs,

The market trusts his brand, they believe that it is of value, and it is now available only through the people Alan allows in the program. Trust, value and scarcity - great case study.

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