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January 27, 2010

Audiobook review: Free Prize Inside!

Free Prize Inside!: The Next Big Marketing Idea
This is the first in a series of posts that will review audio books from I discovered audio books about a year and a half ago and it has dramatically changed my life.

I used to read a book every 4 - 6 weeks, today I run through two to three audio books every week. Learning is the best way to leverage dead time, and audio books are the best tool for that I find.

I now look forward to the drive out to see a client, or a flight across the country! (Imagine that!) So I am going to work as hard as I can to evangelize everyone else!

It is only fitting that I start this series by running through my most recent audio book Free Prize Inside!: The Next Big Marketing Idea.

I am not sure why it took me so long to download and listen to this book. I discovered Seth Godin via Meatball Sundae and I have been a fan ever since. This audio book, as usual, didn't disappoint.

Listening to Godin can be rather disconcerting at times. His viewpoints are often both new and refreshing, as will as incredibly obvious. You find yourself drawn to his quotable gems but all the time thinking "yeah, I should have noticed that!"

That's real brilliance for me...

He runs through some familiar themes on the death of advertising as we know it, and then sets up the theme that marketing today is via remarkable products. His case studies, authenticity and personal track record in this area makes his words extremely credible.

Although not a classic "how to" type of book, Seth spends a lot of time running through different types of remarkable products and some ideas on how to innovate and create a fun environment.

The real selling points for me were the tips on selling your idea. I thought his views on gaining momentum were excellent. Great points on why superiors don't get it and how to get around road blocks.

His great take away quote for me was "Remember there is no correlation between the value of your idea and your company adopting it".

He goes on to explain that the art of gaining momentum is actually the key, and then goes on to list a range of tactics and techniques for doing this.

Brilliant book. A game changer for me, and something I am trying to work into a product launch of my own in the engineering fields.

 Free Prize Inside!: The Next Big Marketing Idea. Is available on and is a valued part of my audio book library.

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