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January 19, 2010

Could you take out Dominos Pizza?

in entrepreneurial circles the Pizza industry is often used as an example of one that is totally commoditized. People generally don't care where they get their pizza from.

In fact, Pizza is a $30+ billion / year industry. There are approximately 69,000 pizzerias in the United States. Approximately 3 billion pizzas are sold in the U.S. each year.

They taste about the same, the take about the same time to get delivered, and they even cost about the same.

But what if you took the model to pieces and reconstructed it.

What if instead of the standard 15 different pizza types, including the "build your own" type, you just majored with the 4 most popular pizza toppings? (Pepperoni, Ground Beef, Ham and Bacon)

And instead of all the different sizes and all the different bases, why not just one size. family Pizza only. Period! And make them opt out, not opt in. Make things like extra cheese and onions automatically included - at no extra charge.

Do away with the standard Pizza storefront. Just focus on deliveries. No retail staff. Only the call center, the cooks, and the delivery staff.

Get a selection of cartoons for the inside of the cartons. And change then every week. Sort of an inside joke for those who buy from your Pizza store.

But the real kicker, the real separation point is the business model. Instead of purely delivery, and extra helpings on already large pizzas, take it a step further.

Add a subscription service. Not cheap, lets say $80 per month. And for this $80 / month you get 2 free pizzas a week, with the lare drink bottle also. Not only that, but every three months put on a draw.

Give $10,000 away to three subscribers who have been with you for a minimum of 3 months.

I don't know about you, but I want to be a part of that community...!

A community that is primed to tell others about their unusual and enjoyable experiences buying pizza!

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