I have commented many times on Twitter that LinkedIn is probably the greatest trust based asset in the world today.
Your LinkedIn login gives you the ability to collect recommendations from industry leaders that others will see as a trusted source, the ability to hide your connections and the restrictions and control over connecting and establishing contact places it a world apart from other social tools.
Here are some of the posts I have written recently about the LinkedIn login, how to use it, and how it can add significant value to your bottom line.
- Using your LinkedIn login to get around Gatekeepers. Another post that seemed to strike a chord with many consultants. Fortunately technology has given us another way to get around the gate keepers.
- The newest Trust Based Asset - LinkedIn Recommendations. A look at how to use the recommendations function of LinkedIn in a way that is effective for generating trust.
- Turn your LinkedIn login into a powerful revenue generator. Everything I have been using this year to generate seven figures in B2B sales from my network.
- 7 tips for success in todays job market - A look at some of the ways to use your LinkedIn login to increase your chances of getting the job you want.
And of course, some cautionary tales...
- Why are people so stupid on LinkedIn. Really started off a firestorm with this post. People seem to come down hard on one side or the other.
- Please don't accept all invites! A cautionary tale about why LinkedIn is not Facebook, and why the "Accept all invites" statements does far more harm than good.
- LinkedIn, Virtual Handshakes and the danger of accepting all invites. Some more issues and thoughts on why your network needs to be kept safe. It is a valuable asset, don't allow it to be stolen from you!
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