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March 27, 2009

Newsletter FAIL !!

This week I thought I would be pretty smart about the newsletter. I thought it would be a good idea to set up a blog broadcast using Aweber.

The idea is that once a week the newsletter would grab the stuff from the blog that had been published since the last week, and then it would send it out to the newsletter audience.

Well... it all went horribly wrong!

The newsletter ended up being a set of headings only, with no substance under any of them.

It wasn't personal, it picked up all of the posts for about the past month, and it was nowhere near the usual standard that I have tried to set for the newsletter.

I can only apologize. It was an experiment gone wrong, and I will be on my guard to make sure it doesn't occur again.