Doing what everyone else is doing is a recipe for becoming average, and being average scares the life out of me.
You are neither right nor wrong just because other people say you are. You are right or wrong because logic tells you so. (Warren Buffet)
You can be another nodding head in the room, or you can be a dissenting voice. You can help them to become average, or you can drive them to new heights of performance. What do you think will attract more attention and revenue?