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September 17, 2008

The Number 1 Rule for Success in a Recession...


Worried about the recession? I'm not, I have to be honest. Why? Because I know I'll be fine. I have been through a couple of them now around the place, first one was tough. Second and third ones were a breeze.

First what are you doing? Do you have a very narrow practice that delivers services to (say) Lehman Brothers? Yes? Okay, you're in trouble, but for the rest of us there is a lot of hope...

Everyday I get calls from commodity companies looking for ways to get more productivity and profitability from their physical and human assets. (Sounds bland, but there you have it) They are under so much pressure to deliver it is really not funny.

Manufacturers need leading practices, consultants need help adjusting to marketing in a new economy (the real one this time), newspapers need help transferring their models into something that is going to survive the democratization of the news.

People want to learn how to present, how to sell, how to market, how to deliver projects to a high level. IT firms all over the world are screaming for talented people who can deliver the projects! Not just the people who can think up the ideas or put together the architecture.

People will always be interested in authentic assistance that will help them make a success out of their lives! Always, such is the optimistic nature or people.

So, the moral of the story is - if you think that this recession is going to hit you, and it could do I suppose. Then hit the phones right now. Re-activate old accounts, get new ones, start speaking all over the place, get some articles written and placed, write a specialist niche report for you to leave behind on a round of cold calls to senior executives.

Make sure your value proposition is well formed. What do your potential clients want? Can you provide it? And what is it worth? get the pitch worked out so it is more of a conversation than a tale from you.

Getting more work, right now, in areas that are not going to be feeling the impact of the recession, is by far the best way to survive downturns in any market.

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