Not an exhaustive list, but one that I think contains the kernels of success. I have reduced them to statements, so some of them will probably inspire questions.
1. Create, find and spread leading practices
2. Be the news not the ads
3. Extraordinary value (Always, every time)
4. Don’t be a commodity, ever!
5. Build trust based assets (Passive revenue generators)
6. Leverage trust to leverage time
7. Allocate capital wisely (Spend wisely, not cheaply. And spend on things that will increase revenues or profits)
8. Referrals win, every time (And B2B referrals win over trusted source referrals)
9. Innovate always (Embrace and follow technology)
10. Engage as equals
11. Deliver value and get it acknowledged
12. Spend wisely, not cheaply
13. Don’t ask if they can’t say yes.
14. Think in years act in minutes
1. Create, find and spread leading practices
2. Be the news not the ads
3. Extraordinary value (Always, every time)
4. Don’t be a commodity, ever!
5. Build trust based assets (Passive revenue generators)
6. Leverage trust to leverage time
7. Allocate capital wisely (Spend wisely, not cheaply. And spend on things that will increase revenues or profits)
8. Referrals win, every time (And B2B referrals win over trusted source referrals)
9. Innovate always (Embrace and follow technology)
10. Engage as equals
11. Deliver value and get it acknowledged
12. Spend wisely, not cheaply
13. Don’t ask if they can’t say yes.
14. Think in years act in minutes
15. Don't try to be where they are, be what they are looking for
16. Adapt. (Social media is where many clients are now - are you doing it well there?)
17. Develop and market IP continually
18. Under-promise and over-deliver
I had a few more, about 24 in total. I think I need to turn this into a 30 page eBook...