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March 15, 2009

Trust - A lever big enough to move the world

Just how far can this Trust Based Marketing take you anyway? It looks great fo rgenerating a 6 to 7 figure income stream, but beyond that it must get diffuclt surely?

No way - the numbers get bigger and the level of sophistication gets greater - but it sure can scale!

Amway is a great case study for Trust Based Assets. Amway, for those of you who have not yet heard of them, is a direct sales company. That is - they get their affiliates and associates to market their goods and services (mainly direct consumables) to their friends and families, expanding outwards once they get their own trust based networks off and running.

This is a global operation that is active in over 90 countries - that is a heck of a lot of trust to be leveraging!

The result? They booked $8.4 billion in revenues during 2008. This was their 7th consecutive year of growth, and they delivered a 15% growth rate. A figure Buffet would be proud of.

When you have a lever big enough you can shift the world. How can you scale your trust based asset to a point where it too can move large scale figures like this?