Winning is incredibly important. We often overlook the fact that the leaders earn at least 2 times what their nearest competitors achieve in revenues. Winners polarize their markets.
People are for or against Google, not for Yahoo.
When we think of the ERP markets our minds tend to go directly to the top tier players. We all know the names, they have been shifting positions and purchasing their competitor now right through the roaring nineties and into the 21st century.
But in the up and coming tiers is a company called IBS. A mid sized ERP vendor with strong credentials as a provider of Supply Chain Management Software . IBS has been on my radar for a while now ever since I stumbled across it a few years ago in Honeywell Aerospace.
With a client base filled with OEM's and vendors, IBS seems to go a step further in delivering a full suite of IT related services alongside their Distribution Software.
That's all well and good, but what's in it for us? (you?)
Well... like many serious contenders in the ERP space, IBS also has a partnership program. I have seen partnership programs work incredibly well, particularly with a company I dealt with in the UK.
So this could provide you with additional revenues for referrals, or even extending into the delivery of solutions through the IBS product range. Partnerships are often overlooked, and when they are considered everyone immediately thinks of the sector leaders.
But if your compay is able to, then an enterprise like IBS, who with 22 countries already under their belt are obviously bent on the leadership position, could be one of the under the radar opportunities for you.
One thing is for certain - if you continue to look where everyone else is looking then you are destined to see only what everyone else sees. No advantages in that...