Tom Peters says "Leaders are compulsive networkers." Truer words were never spoken. As I thought about this I recalled a large number of real leaders who were always quick to say "I know a guy there..." or "I have a friend who knows about this stuff", or "let me see what my contacts can do".
I have posted previously on "The Relationship Thing" (connections not contacts) and I think everyone can benefit from practicing effective networking.
The trouble today is...its far too easy!
LinkedIn has definitely changed my world, Facebook and MySpace work for others. And there are a myriad of communities, forums, chat sites and others dedicated to helping you connect with other people.
We get so caught up in our virtual life that we miss the benefits of "off-line" networking. (How geekish is that statement?)
Off-line networking is invaluable. Face-time does so much for creating relationships, establishing trust and for getting the "measure" of a person. We ignore it at our professional peril I believe.
These are some great opportunities and techniques that I have used for off-line networking.
1. Go to seminars, trade shows and conferences.
These places used to be great for marketing and sales opportunities. Today they are flooded with other consultants and service providers.
So go there to make connections, not sales. Works out a whole lot better on the anxiety scale.
2. Chamber of Commerce events
Great for meeting business leaders and people who are passionate about business. Also more regular than others, so people are more likely to get to know you over time.
Again, connecting not selling. That avenue is already filled with hawkers.
3. The business lounge of any major airport, or business class flights.
Great opportunities here. I have made more then one long time relationships from chance meetings here.
And even if they are not in the same line of work you get to meet nice people.
4. Business "haunts"
Certain bars, restaurants and clubs hold allure for certain business types. I myself don't drink, but I go to these places every now and then.
5. Rugby (all sports) clubs
Rugby seems to be unique in attracting people from all walks of life. I often meet high profile characters at Rugby clubs for some reason.
I am sure that other sports are the same but Rugby does seem special for some reason.
6. Black tie trade events
Great sources of connections. They cost a lot of money to go to, you need a tuxedo, and you can bet they are aimed at the elite ranks of a specific sector.
I discovered these in the UK and swear by them now. A good evening as well as a great opportunity.
The last, and greatest, off-line networking place is your clients' sites. Always try to make connections with those who hire you, those you train, those you work with, and (even) those you work against.
As the world becomes even more networked, I think it is important not to lose sight of the benefits gained through off-line meetings and connecting.
I love networking. I love being around people in general, they intrigue and fascinate me with their insights and stories. So for me, consulting remains the ideal role to be working in.
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