Following his advice I now have around 30,00 pages dedicated to me on the internet, 3 published books in my field of expertise, and countless print articles throughout the world in a range of different languages.
And yes, it has worked wonderfully for me. I often get enquiries out of the blue relating to the area I have spent most of my life consulting in. Not only that, but prospective clients can now see what I have written, where I have spoken, and get the gist of what sort of services etcetera that I offer before meeting me.
But with technology advancing so rapidly, I thought I would revisit his theories with a few tricks and techniques I have learned over the years. These focus primarily on devleoping your online prescence. (Alas, this is the generation I have grown up in)
- You are what you read: Amazon lists and comments continually come up in searches. Write a few of the, get a profile at Amazon.com. Your clients will be able to immediately see what sort of things you read, and your thoughts on them.
- Get LinikedIn: My LinkedIn profile continually comes up when I search on my name or on areas that I work in. I think that in the modern marketplace this is an unavoidable must have item. Also, with this program you can also get your past clients, colelagues and employers to write a short recommendation for you. This provides prospective clients with an immediate view into your career, strengths, and abilities.
- Fresh Press Releases: When I search on my name one of the first things to come up is an article I wrote in the mid 1990's when I was just starting to really come to grips with my craft. It's okay, I like it - but I have moved on a lot since then! Press releases are something else to fill the search pages, and will get you into news pages also. If you craft them right, and you have something important to say, then you may even get some incoming requests for interviews etc.
- Articles Everywhere: Get published, often and everywhere. The more artiles there are out there of yours, the more likely that people all over the world will read and collect them. More to the point, if your articles offer something of real value to readers, then they will do your marketing for you and pass them to their friends.
- Write a book: Or self publish. This is still the key to generating real gravity towards you. Books are highly ranked in most search engines, and I can see many listings for 3each of the books I have written over the years.
- Documents: Clickbank offers everyone the chance to sell electronic documents and other items over the internet. So you can publish something there, get others to sell it on their own sites, and uwe this as yet another seach engine filler.
I am continually finding new ways to get my own online personality up to a level where work comes to me directly, but these tips have worked very well for me over the years.
