CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sapient (NASDAQ:SAPE) today announced that it has expanded its digital marketing creative team with the appointment of Tomas Siedleczka to creative director. This new appointment will enable Sapient to further expand its marketing services group, Sapient Interactive, which was ranked as the second largest interactive advertising agency in the United States by Advertising Age in April 2007.
“We continue to attract world-class creative talent to Sapient—a testament to our position as a dominant player in the global interactive sector,” said Sapient Chief Creative Officer Gaston Legorburu. “Our unique ability to merge outstanding creative talent with our strategic prowess and deep technology expertise will enable us to attract more marquee brands to our growing client roster.”
An award-winning interactive creative director, Siedleczka is renowned for his B2C and B2B focused multi-channel campaigns—which leverage emerging media and broadband interactive video—as well as his innovative viral campaigns for the gaming industry. Throughout his career, Siedleczka creatively led successful online initiatives and campaigns for several marquee global brands, including Cisco, Volvo, Jaguar, Exxon Mobil, Dos Equis, Zac Posen and Ivy.tv.
Prior to joining Sapient, Siedleczka was a creative director for Oglivy NYC, where he was responsible for Cisco’s day-to-day interactive marketing initiatives, including the well-received “Human Network” campaign. During his tenure at Oglivy NYC, Siedleczka also spearheaded one of the industry’s most anticipated gaming campaigns, “Save Sam,” a joint venture from Cisco and Ubisoft.
Before Oglivy NYC, Siedleczka was a part of a key creative leadership team for Euro RSCG 4D in New York, where he was responsible for driving new business concepts, account strategy, design and creative art direction. He also played a key role in Jaguar’s global online marketing initiatives, extending Jaguar’s XJ campaign online.
About Sapient
Sapient, a global services firm, operates two groups—Sapient Interactive and Sapient Consulting—that help clients compete, evolve and grow in an increasingly complex marketplace. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.
Sapient’s passion for client success—evidenced by its ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on the company’s unique approach to drive growth and market momentum. Headquartered in Cambridge, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit www.sapient.com.
Sapient is a registered service mark of Sapient Corporation.
Contacts
Media:
Sapient
Gail Scibelli, +1.617.452.1911
gscibelli@sapient.com
or
fama PR
Jeff Drew, +1.617.758.4145
sapient@famapr.com
