Marketing for growth

When you just start out growing the business is a very hard thing to do. You have spent a lot of money and time to get the project you are working on now, and while you are working you can't spend the time getting the next job or filling the sales pipeline can you.

Yet if you don't do something then you are going to reach the maximum time you can sell your services for, and there will be no where to go in terms of growth.

There there are no real easy answers to this. However, one of the best options open to you is marketing. Start to generate gravity towards your company through effective PR and marketing campaigns.
Any expert in this area will tell you that one of the secrets is that PR beats marketing any day. Remember the iPhone launch? Do you recall the ads for it? No? Thats because there were none! One of the most successful product launches of the new century was done basically through good PR, interviews, press releases, comments at conferences and other "peek-a-boo" techniques generated a level of spin that even Tony Blair would be proud of.

But you aren't Steve Jobs, so while good PR is a must do activity, you are also going to need to supplement it with good marketing.

So spend the money, take $40,000 from last years earnings and spend it on trade publication ads, internet marketing (but low level), conference appearances, and whatever else is going to work. YOur marketing budget needs to return at least 200%. So at least $80,000 in additional revenue. Giving you the opportunity to hire an additional resource, and to start working on your practice instead of in the practice.

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