Until I read Bob Burgs book, Endless Referrals, most of what I had learned about networking and converting contacts into clients had come from watching others. I was significantly unimpressed by the books out there on the subject.
This book is, by far, the best book I have read on this subject. In an era overflowing with advice and advisors, it was great to read a book that is dripping with the authors practical experience and shows that he has "walked the walk".
His well thought out book addresses what is one of the primary areas of concern for all consultancies big or small; acquiring new clients. Beyond all else, his book is about building relationships.
I have gained a lot of value from this small investment, and I can heartily recommend it for anybody who is interested in consulting as a profession.
- Great book! Focused on making you money.
- Easy to read
- New techniques, different and unique viewpoints
- Practical and easy to apply advice
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